It’s hard to ignore the influx of celebrity-owned CBD companies in the market. From actors to professional athletes, many are drawn to this emerging industry like a moth to a porch light. While celebrity endorsements may catch your attention, it’s important to approach CBD and celebrities with caution. Let’s explore the reasons behind their involvement, where things can go wrong, and best practices for CBD consumers.
Why Celebrities Enter the CBD Industry
For some celebrities, their involvement in the CBD industry stems from personal experiences and a genuine belief in the product’s benefits. They have witnessed how CBD has enhanced their own lives and career paths, making it a natural move for them. Additionally, celebrities who have been vocal advocates for CBD or marijuana rights throughout their careers see this industry as an opportunity to further support their cause. However, not all celebrity endorsements are driven by genuine passion, as some view CBD as a profitable investment or a means to capitalize on their public image.
The Face and Name
Celebrities often venture into businesses towards the end of or shortly after their professional careers. This timing allows them to leverage their accumulated wealth and their greatest asset—their public image. With fresh media exposure and past endorsements, their name and face holds significant value. However, this valuable commodity fades over time, prompting celebrities to explore new ventures and preserve their public image. While celebrity-owned or endorsed CBD companies may seem enticing, it’s essential to avoid making purchasing decisions solely based on their involvement.
Where Celebrities and CBD Can Go Wrong
While celebrities excel in marketing, networking, and promotion, their expertise may not extend to the intricacies of hemp farming and CBD extraction. It is unlikely that the average celebrity has the time or inclination to delve into the details of their product’s journey from seed to bottle. Their focus is often centered on the marketing aspect, leveraging their fame to create buzz. However, product quality and efficacy cannot be solely determined by celebrity endorsements or media exposure. As CBD consumers, it is crucial to prioritize the best product for your individual needs, not just the most heavily promoted one.
Best Practices for CBD Consumers
It’s easy to get swept up in the allure of what’s trendy or celebrity-endorsed. We’ve all made purchases based on the influence of our favorite TV or movie personalities. However, CBD is more than just a fashion item or accessory—it is a supplement that enters your body. Therefore, we recommend looking beyond celebrity endorsements and conducting thorough research on the product.
At 812 Hemp, we choose to collaborate with influencers who genuinely use and believe in our products. Our influencers have experienced the benefits firsthand. Our core values of Quality, Integrity, and Knowledge guide us, ensuring that we provide the highest standard of CBD and customer service. While we may not have celebrity status, we take pride in delivering products we truly believe in, backed by knowledge and integrity.
Celebrity involvement in the CBD industry can generate significant attention, but it’s essential for consumers to exercise caution and look beyond the hype. A celebrity endorsement should not be the sole determining factor when choosing a CBD product. Instead, prioritize product quality, transparency, and the company’s commitment to integrity. By doing so, you can make informed decisions and benefit from the potential of CBD without being swayed by celebrity influence.
*The statements made regarding these products have not been evaluated by the Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure or prevent any disease. All information presented here is not meant as a substitute for or alternative to information from healthcare practitioners. Please consult your healthcare professional about potential interactions or other possible complications before using any product. The Federal Food, Drug, and Cosmetic Act requires this notice.
